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On the first day of school, Chepito goes out to play in the street. He meets several people from his neighborhood: the man who reads the newspaper, a young woman enjoying a comic book, a tourist couple consulting a guidebook, an archaeologist studying hieroglyphs. "Why, why, why?" Chepito asks. And each one has a different answer for him. Chepito will discover that reading is useful and entertaining. This book is a celebration of reading.